In Kenya, there is an increase in the number of business owners that have realized the benefits that come with having an online presence. This has led to a rise in the number of websites that are being designed every day. However, most business owners only invest in creating an online presence and ignore the most critical part of growing the business using the internet.
Do you have a website for your business?
Even when you have a well-designed, easy to navigate, attractive and responsive website, when you do not have a strategy in place to help you get traffic to the site, it is impossible to realize the marketing objectives. The ability of a website to turn leads into sales depends on two main factors: visibility and availability. To ensure that your website is available, it is vital to spend on quality web hosting services. However, to ensure that your website is visible, there is a need to invest in SEO.
Role of SEO in digital marketing
As discussed in our past blog, SEO aims at ensuring that your website gets a higher rank on the search engine results page (SERP). In most cases, when a customer does a search, they will only click on the URLs that appear higher on the first page. If your site is not on the first page of the search results, it is less likely that customers will click on your website. SEO has been determined as the best long-term strategy to enhance the visibility of your website and ensure that you can get more clicks. Directing more clients to your website means more people become aware of your products and services, and this will result in increased sales.
SEO can be a complicated task, and it is also time-consuming. However, at Webcom, we are dedicated to handling your SEO campaigns and help you improve your sales by enhancing search engine rankings.
Need help building your SEO? If you’re not happy with your search engine rankings, it may be time to call in an SEO company. The talented team at Webcom provides quality SEO services that will help you improve your search engine rankings and bring in more relevant organic traffic to your website. Call us today to get started: 0727352013
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