SEARCH ENGINE OPTIMIZATION MARKETING (SEO)/SEM

What is SEO. Why Do You Need It For Your Business?
SEO is a vital Digital Marketing tool for your business; But first, let me start with the basics.
Search Engine Optimization is the process of optimizing your website to rank higher on search engines such as Google, Bing, yahoo etc. This process increases visibility of your website and products to people who are using search engine. What do I mean? You will have more traffic and more opportunities to get customers.
In other words, a good SEO must meet the needs of customers, offer the possibility of being easily located and have optimized content.
Every business that focuses on building their marketing strategy needs to factor in Search Optimization to connecting with people searching products (similar to theirs whether supplementary or complementary) online.
Types of SEOs
SEO can be classified in to two categories i.e. on-page and off-page optimization
On-page optimization focuses on those actions that can be taken within a website to improve its ranking. Example optimized content, Meta tag descriptions, internal linking, Search friendly URLs, Title tags etc.
Off-page optimization refers to actions that are not necessary on page such as signals from websites linking to your page and other signals such as social media shares.
Search optimization will help business in lead generation, get new clients and establish relationships with future customers, position yourself as an authorized and reliable expert in your field and brand promotion.
Every investor needs to understand the multiple and different elements consisting of SEO, know what these elements are and how each works; This is the key to understanding the importance of this marketing tool.

I have heard clients asking us to elaborate in depth about SEM, I believe you are no different.
SEARCH ENGINE MARKETING (SEM)
Search engine marketing (SEM) refers to paid marketing efforts, and includes elements such as Google Ads, text ads, Display ads, Shopping ads, and here we can even incorporate searches on social networks that also count.
The SEM is closely linked to the strategy of integral SEO rankings since it helps reaching new and highly specific audiences, as well as the use of remarketing, these ads pursue clients.
CAN SEO INCREASE MY SALES?
A good SEO strategy can turn your website into a more visible place, with a greater presence in the search engines. This visibility and presence offers greater opportunities for your e-commerce option to have higher traffic and, therefore, increase your sales.
So, it is important to maintain a constant attention of the SEO and to analyse the result of the rankings achieved in the search engines.
Evaluating what has been effective and what needs to be improved is paramount so that rankings increase your sales. Attracting more traffic with qualified visits to your website, undoubtedly improves your sales volume on the web.
This is how a good positioning in the search engines determines a large part of the traffic your website receives and your online sales option.
What Is The Importance Of Doing Good SEO?
A good SEO is one that is oriented by your goals. One that clearly describes your products or service. This description is made through articles with quality content, using keywords, bold and italics for the words to position.
A good SEO must:
1. Know what arouses interest in your potential customers; then, develop content from there
2. Offer valuable information that helps solve latent customer needs
3. Have an own URL , in order to guarantee a direct access or through links to the content what makes it relevant for the search engines
4. Place in the first paragraph of the text, in the subtitles. Naturally and organically, distribute the key words throughout the article
5. Contain the keywords marked in bold and appear in the description of the images
In our next blog, click on ………we shall be discussing on-page and off-page Search Engine Optimization and Marketing.
Our Web Experts can also help you create these pages.