How The Usability/ User Experience Affects The Success Of A Website

In our previous blog posts, we have determined how the design of a website as well as the content on the website affects its success in marketing your brand. In today’s post, we will determine why a web designer needs to focus on creating the best user experience.

Structure of the website

The usability of a website is all about the structure of the site. Can a visitor easily find the information they are looking for on your site? Customers will always enjoy visiting a site that is easy to navigate. Sites that are complex to navigate experience higher bounce rates. There is a need to create a target user/buyer’s persona. This will need you to tailor the site’s structure and organization to that user profile.

Call to action

What do you want the online visitors to do if they visit your site? Do you need them to call you? Do you need the customers to fill out a form or sign up for a newsletter? Should the customers buy something or place an order? This is called a call-to-action. The button/form/link that acts as your call to action should be noticeable and also clearly communicated.

Organization of the Webpages 

The menu on the website also needs to be consistent. In most cases, business websites include the customary “about us” page, “services” page and “Blog” page. In the case of other pages, it is also essential to ensure that they are presented in an organized fashion. All the pages should be easy to spot. The menu items also need to remain consistent on every page of your website. Internet users enjoy websites that have consistency.

Loading Speeds

The site’s page should also load quickly. One will need to have webpages, especially the landing pages, which aren’t overcrowded with blocks of lengthy text, overly large images and slow-loading plug-ins. The speed factor is also used by Google to rank websites.

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