What is The Right Social Media Platforms For Your Business?

HOW DO I CREATE MY BRAND THROUGH SOCIAL MEDIA MARKETING?
Do you know that your customers are already interacting with other brands through social media? If you’re not speaking directly to your audience through social platforms like Facebook,
Twitter, Instagram, and Pinterest, THEN, You’re missing out!
Yes, your competitors are already achieving their marketing and branding goals.
Great marketing on social media can bring remarkable success to your business, create devoted brand advocates and even drive leads and sales.
Social Media Marketing includes activities like posting text and image updates, videos, paid social media advertising and other content that drives audience engagement.
Did you know that……
It’s important to document your goals, so that you will know which social media platforms can help you achieve them. Therefore, before launching into a full-fledged social strategy, identify what you want to accomplish via social media.

BENEFITS OF SOCIAL MEDIA MARKETING?

Social media marketing can help with achieving a number of goals, such as:

• Increasing website traffic
• Building conversions (Increase qualified leads and sales)
• Raising brand awareness
• Creating a brand identity and positive brand association
• Engage with their target audience
• Provide on-the-spot customer service
• Distribute branded content
• Build a community of loyal brand followers
• Promote product discounts/offers

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

HOW BEST DO I MAKE THE USE OF SOCIAL MEDIA MARKETING?

Identify Your Social Media Goals

Set social media marketing goals that align to business objectives. The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success which is your returns on investment.

Embrace S.M.A.R.T. goals framework by having a guide to your actions and ensure they lead to real business results.
In other words, your goals should be:-

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Understand Your Industry

Some social media channels work better for certain industries than others. For example, visual platforms such as Instagram, Facebook and YouTube are ideal for industries such as hairdressing, design, clothing, catering, bakers, tours and travel etc. On the other hand, professional platforms such as Twitter and LinkedIn are perfect for B2B companies looking to make connections and share information.

Take a look at the social media platforms your competitors use and this will help you get an understanding of which channels your brand should consider using. It is also important to note the social media content tactics your competitors are executing.

Having knowledge of your competition’s social media strategy will guide you in creating your own by highlighting the opportunities and weaknesses your brand can take advantage of on those particular networks.

However, when analyzing your competition’s social media strategy, also pinpoint which channels they are not using. This could lead to a potential opportunity for your brand to occupy an unused position in the social media market for your industry!

Go Where Your Audience Is

Ultimately, the best social media platform(s) for your business is the one your audience uses. It’s not a wise use of your marketing resources to create a strategy for a social channel your audience is not active on. For instance, if the majority of your target market prefers to use YouTube, you wouldn’t dedicate your time to developing an in-depth LinkedIn strategy.

Understand What Your Audience Wants

Similarly, understanding what content your audience wants to interact with is the key to a successful social media marketing strategy.
Does your audience prefer to watch videos or read articles? Would they rather receive promotional discounts or engage in a conversation? Each audience and industry is unique, in other words, do your research and act accordingly.

Create a Plan You Can Stick To

Instead of trying to do it all on social media, draft a social media marketing plan you can commit to. When you aim too high and create content for a multitude of social media channels, chaos can happen. This often leads to a business abandoning their social media pages.
The sheer amount of work required launching, monitoring, and regularly update a social media profile on one platform alone is taxing—now imagine the work necessary when you attempt to have an active presence across all 7 categories of social networks!
Therefore, It’s perfectly fine to select one or two channels and only focus on those networks. If these platforms allow you to craft quality content, respond to customer inquiries in a timely fashion, and stay within your marketing budget, then so be it!Now, have you found the perfect social networks for your marketing plan? Please share with us.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips to improve your business’s social presence.Please contact us via 0727352013 for assistance in quality content development, social media marketing, analysis and or any queries on the same or visit Webcom